Town Haul Rewind: Hannah Barnstable, Founder of Seven Sundays

Cortez Deacetis

The most significant food of the working day acquired a muesli makeover when Hannah Barnstable introduced the tremendous grain to the states from a journey to New Zealand.

In this City Haul Rewind, host Amy Koonin Taylor sits down with 7 Sundays founder Hannah Barnstable to examine not only the health advantages of her goods but how this Minnesota-bred B Corp is championing some serious social and environmental modify.

On what inspired 7 Sundays’ exceptional brand title:

HANNAH BARNSTABLE: “We all discovered at an early age [that] breakfast is the most critical food of the working day. But if you saw, if you truly took a glimpse at what folks were taking in or carrying out and their routines in the morning, it did not search like we ended up setting ourselves up for success… so, I felt that the one working day where folks did take in and stay a lot more intentionally, just conversing with buddies, was Sunday. Sunday was your planning day. Sunday was the day that you took that further time to take pleasure in a meal in its place of racing by it. And so when the concept was sparked to produce a various form of breakfast products, I required there to be that working experience component, that intentional factor that we truly feel on Sundays, a lot of us, but carried all over the week.”

On how 7 Sundays is utilizing food stuff streams for inspiration:

HANNAH BARNSTABLE: “We know that there was a foods stream, there was food waste with this high protein sunflower meal. If you believe about it, there is sunflower fields developing all-around the Midwest, they have tremendous deep roots, they are fantastic for the soil, but the output is a sunflower seed or sunflower oil and sunflower oil has taken off [in recent years]. So, when individuals do sunflower oil, there is this high protein, substantial fiber food leftover. We are the initial cereal to arrive out and we labored with the processor, different individuals all over Minnesota to acquire a cereal created with that meal so that we’re ready to eliminate that from the squander stream, but also enhance the need for the sunflower meal. We locate out what these farmers will need to develop and how we can integrate additional of these sorts of things into the foods that we’re generating.”

On how the international pandemic shifted purchaser practices:

HANNAH BARNSTABLE: “The way that you grocery shop is a little bit different for most of us than how it was pre-pandemic. The locations that individuals are obtaining it and the way that we endorse our merchandise or make consciousness are distinctive. We have had to change to that. We put a lot a lot more work into our site and subscriptions and items like that where folks can have foodstuff sent. We function with Instacart on building recognition of our goods. We do a lot more digital advertisements. So we’ve set some much more sources towards that. So those channels are all actually, seriously growing for us. And then type of standard retail, I think it’s back to where by it was, but it feels like there is additional buyer emphasis on nonetheless obtaining groceries in new means, via various platforms.”

On the place Hannah sees 7 Sundays in five a long time:

HANNAH BARNSTABLE: “I see us as a cupboard staple. So, extra and much more individuals are acquainted with what we’re executing and where we’re headed.”

Amy Koonin Taylor is Marketing Articles and Media Supervisor at Rubicon. To remain forward of Rubicon’s bulletins of new partnerships and collaborations close to the entire world, be positive to adhere to us on LinkedIn, Fb, and Twitter, or speak to us these days.

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